To Our Valued Customers:
ANNOUNCING NEW DEVELOPMENTS AT BOSTON JOJOBA COMPANY
We last wrote
to all of our customers in August of 2003 to announce a price reduction.
Those of you who've been with us for the past eleven years know that we
don't write often and that when we do, we have something important to
say. This letter is no exception.
of last year we sold our farm in Arizona. The decision was very difficult,
but in the final analysis it was our only option. Late summer examinations
of our fields confirmed that we had almost no crop from the 2004 growing
season. Likewise, extremes of temperature, a ten-year drought and yields
which paled in comparison to those obtained elsewhere convinced us that
we must either get out of the business altogether or locate other sources
for our product. The decision was made all the more urgent by news that
our processor was experiencing management problems, which could jeopardize
our ability to continue having our seed pressed to our exacting specifications.
It is significant to note that the purchaser of our farm grows dates, not jojoba.
By the middle
of June this year we will have come close to depleting the inventory we
obtained directly from our farm. In the interim we have been working very
hard to obtain the cooperation of grower/processors willing to meet our
exacting and unsurpassed standards for first-press quality, unrefined,
golden jojoba. We have succeeded in this. Had we not, we would have closed
down our business.
we are certain you will be very pleased with the quality of the unrefined,
first-press golden jojoba we are obtaining from our new suppliers. The
new seed sources contain a higher percentage of extractable liquids, 54%
to 56%, compared to our former 52% to 54%. Moreover, pressing our product
from higher yielding seed has permitted us to reduce our extraction rate
to 37% (from 38.5%). A lighter pressing from richer seed has yielded a
lighter, far milder product. We will commence shipping this product after
exhausting our present inventory, probably near the end of June.
of obtaining our product has increased. However, we are not burdened by
the carrying costs of the farm, so, we will continue in our efforts to
offer our unrefined, first-press golden liquid HobaCare Jojoba at existing
prices. HobaCare has always been, and will continue to be, certified as
pesticide-free. However, we can no longer certify it as "organic
in accordance with the California Food Act of 1990", as we will no
longer be the grower.
we do intend to offer certified organic first-press, unrefined golden
jojoba. We request your patience while we work on obtaining firm prices
the loyalty of our customers, who now number more than 9,000. We will
continue to provide to you the best possible first-press, unrefined, golden
liquid jojoba at the most reasonable prices.
said, Boston Jojoba is entering into a new era of relationships. If you
are not comfortable with this and if you wish to be removed from our customer
list, please let us know. We will, reluctantly, accede to your request.
Bob or Sally at 1.800 2 JOJOBA (1.800.256.5622) if you have questions
or need further information. Or, go to our web site. We look forward to
being of continuing service to you.
Bob and Sally Butler